SimpleCirc Blog

February 10, 2023

Paywall Purpose and Advantages

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Guest Post

Offering longer terms can really boot your magazine circulation yet only 56% of publications offer a term longer than 1 year.

SimpleCirc has been selected by the Black Media Initiative to be a supporting technology partner for their first ever Bridge Project: Audience Revenue cohort.

With the release of SimpleCirc Pro, publishers can now harness even more powerful tools for simplifying their subscriber management.

SimpleCirc's Dave Jones recently sat down (held a Zoom call!) with Samir "Mr. Magazine" Husni to discuss publishing during the COVID-19 pandemic.

SimpleCirc now supports the PayPal button for subscription purchasing. For subscribers that have a PayPal account the PayPal button can be a quick, secure way to checkout without the need to have credit card information handy.

We have an annual publication titled “Draft Digest,” which previews the 2020 NFL draft taking place on April 22-25. Even though this is a one-time publication, it must be mailed by April 1 so subscribers receive it before the Draft; otherwise, the information is dated. On top of that, we presold thousands of copies.

What if you could triple your publication's renewal rate by making one simple change to your renewal process? Well, you can! At SimpleCirc we analyzed subscriber renewal rates and found that those with automatic renewal turned on renewed at 2.9 times the rate of others.

Every year we do a "Global Renewal" for our NFL magazines and have found it to be our most successful revenue generator. Learn how sending an offer to all of your current and past subscribers can improve your renewal rates.